Located on the northern-most tip of Manhattan, our unique neighborhood serves a diverse community and is filled with rich heritage, majestic parks and leading cultural institutions that make Uptown Manhattan a wonderful place to live or visit.
Throughout the year, the WHBID utilizes an integrated marketing strategy which includes events, branded collateral, flyers, PR, website, email, Social Media and season retail promotions for special holidays.
The WHBID holds annual events that drive foot traffic to the district and provide visibility to our merchants.
Some of these events are the Christmas Tree Lighting Ceremony, Health & Beauty Expo, the Kids Fashion Show, Valentine's Day, Halloween, etc.
Flyers are distributed and Social Media campaigns are executed
to increase awareness for our events.