Executive Director


Isidro Medina joined the Washington Heights Business Improvement District in February of 2016. He is the current Executive Director, managing contracts with the City of New York including the implementation of all programming related to Council Member Discretionary Funding. He also conducts merchant outreach and the execution of retail attraction initiatives.


Prior to joining the WHBID, Isidro worked extensively in the real estate industry for over 10 years, holding agent licenses in New York and New Jersey. During his tenure at the City College of New York, he was an academic advisor and an adjunct professor teaching  International Studies and Political Science. 


Isidro holds a BA & MA degree in Political Science and International Relations & EconomIc Development from the City College of New York.


He is  very active within the Washington Heights and Inwood community  where he is a Board Member and 2nd VP of the NYC Government Manhattan  Community Board 12. Isidro is also a Board Member of the NYC  Commission on Public Information and Communication.


Grant Manager


Yuby Hernandez, is a Dominican American, from Washington Heights. She is currently attaining her masters in Documentary Filmmaking at the School of Visual Arts.


Prior to joining the WHBID, Yuby has worked in the community at various places such as the United Palace, since 2014, and Graduated from Wellesley College. She is dedicated to community organizing and Uptown.


At the WHBID, she is the Program Manager for the N360, a 1.3 million grant dedicated to the development and support of businesses and art in Inwood over three years. 

Christian Cabrera

Office Manager


Christian Cabrera, was born and raised in Washington Heights. He is a Dominican American from the community. All his life he has lived in this amazing neighborhood. He went to school for Business Administration and graduated from Monroe College in 2016.


All his life he has helped people in the community to do better and become better people. His goal is to help everyone achieve their dreams and become who they want to be. Also help others with guidance and advice. He loves to work in Businesses in his community and help them succeed. Prior to joining the WHBID, Christian has worked in the community at various places such as La Casa Del Mofongo, since 2015. He is dedicated to the community and the wellbeing of others.


At the WHBID, he is the Office Manager. His goal is to work in any phase of the operations of a business where his knowledge and practical experience can contribute significantly to the effectiveness and efficiencies of the work environment.

Washington Heights Business Improvement District

560 W. 181st Street, New York, NY 10033

Office hours:

Monday to Friday

From 9:00 AM to 5:00 PM

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn - Black Circle
  • Google Places - Black Circle

© 2016 by A.R Uptown Management Inc.