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Executive Director

Isidro Medina joined the Washington Heights Business Improvement District in February of 2016 and is currently the Executive Director.  As Executive Director, Isidro is responsible for the overall administration including marketing, business development and fiscal management of the agency. Through his leadership, the Inwood Merchant Association was created and formed as an institution that advocates for small businesses in Inwood.  This combination of agencies has allowed Isidro to have access and to provide resources to thousands of small businesses in Northern Manhattan. 

Prior to joining the WHBID, Isidro worked extensively in the real estate industry for over 10 years, holding agent licenses in New York and New Jersey. Isidro holds a BA degree in Political Science and an MA degree in International Relations & Economic Development from the City College of New York.   In 2017, he became a NYC Small Business Services’ Neighborhood Leadership Fellow (CORO). Earlier, Isidro was the Managing Director for Latin American Markets with Global Reach & Associates in New York City.


Isidro is very active in Northern Manhattan for many years and in different facets and capacities. He serves as a member of the Manhattan Community Board since 2014 and becoming Chair of the Licensing Committee since 2017 to Present. He has been elected as Second Vice Chair of CB12 for three consecutive years, 2017 to 2020.  At the national level, he served on the Board of Directors, Dominican American National Roundtable, 2017.   He a member of the Inwood Merchant Association Board of Directors. Isidro is also a Board Member of the NYC Commission on Public Information and Communication from 2015 to Present. 

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stephanie nuÑez
Office Manager 

Stephanie Nuñez joined the Washington Heights Business Improvement District in May 2021 and is currently the Office Manager. Stephanie provides administrative support to the WHBID office including basic bookkeeping maintaining social media platforms and websites, establishing relationships and outreach to local stakeholders including cultural institutions, and assisting the Executive Director in whatever is necessary to support the objectives/goals of the WHBID.

Stephanie comes to the Washington Heights BID with a strong background in office administration, event planning, and data entry 

Prior to joining the WHBID, Stephanie has worked for Fordham University as Office Assistant and Personal Shopping Operations Assistant at Tiffany& Co.

Stephanie has developed a strong sense of devotion for the nonprofit sector, this experience has given her a deep appreciation for how nonprofits seek to improve the quality of life for the region; one program at a time.
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